If they have to ask you to repeat it, the message didn't land.

Clear communication is not about using impressive words. It's about making the customer understand exactly what is happening and what comes next — without confusion, without jargon, without ambiguity.

Clarity

Short sentences. Simple words. One idea at a time.

Pace

Speak at the speed of understanding, not the speed of efficiency.

Confirmation

Always check they understood: "Does that make sense?" or "Are you happy to proceed with that?"